Shift Sustainability Consulting featured on “The Best Kept Secret with Jay Kingley” podcast

Shift Sustainability’s Founder + President, Anna Henry, was recently a guest on the “The Best Kept Secret with Jay Kingley” podcast. Anna talks with Jay about how consumers who are anxious about climate change are demanding that the businesses they patronize support this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action.

Businesses should consider creating a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna shares with Jay the 5 steps to create a consumer-focused climate action plan for your business. 

Have a listen here! And reach out if you’re interested in talking about your own climate action plan.